J Majors & Associates, LLC
Services
PR
An understanding between an organization and the public it serves is the primary objective of public relations. Public relations is largely a one way flow of information from an organization to the public and public response to the organization.
J Majors & Associates will help you identify and implement creative and effective public relations techniques for communicating with the public that is critical to the success of your project or organization. Mindful of client and community sensitivities, J Majors & Associates will help you develop and implement a plan for communicating effectively with your public. Standard services include the development of a PR strategy, coordination of focus groups, development and production of informational materials, speech writing, speakers bureau coordination, and associated media relations.
Community Relations, Public Outreach
The purpose of a community relations campaign is to inform project stakeholders; develop an understanding of stakeholder views, concerns, and values; improve transparency and accountability and represent the public interest in decision-making; increase public confidence and build trust; and therefore reduce potential conflict.
J Majors & Associates helps clients identify key stakeholders and the best methods of communicating with them. In a time that is increasingly litigious and increasingly diverse, communication bridges with stakeholders are essential. of informational materials to communicate key messages and invite feedback, and the coordination and implementation of project tours, public meetings, etc.
Event Management
We are the eyes and ears of my customer's needs and wants and assisting my clients by developing unique marketing strategies to meet their needs and desired outcome and seeing the faces of enjoyment from my customers.
Public Relations Tip:
Evaluating results can be tricky. After the first month, however, you can at least evaluate your relationship. Personality conflicts that make it difficult to work together can doom a project. Allow at least 6 to 12 weeks for clipping results; most major newspaper food section are planned that far in advance. It may take six months to generate magazine coverage. Be patient. Planting an idea and watching it grow into a story is part of the process.
A good publicist wants results as much as you do, but an ethical publicist also knows that he/she cannot ever guarantee a story placement. Be suspicious of those who make promises or charge per placement. A good publicist provides accurate, interesting information on time and has a sense of what we call "good schmooze." Knowing when to call and not call writers and reporters, knowing their needs, deadlines and interests, and taking the time to be informed about the appropriate publications and people make the difference between adequate and excellent public relations.
A good publicist wants results as much as you do, but an ethical publicist also knows that he/she cannot ever guarantee a story placement.
